One Size Does Not Fit All
Article Abstract:
Medium size companies have the problem of evaluating the option of going with a small, medium or large advertising agency. The medium sized company requires a set of criteria for proper evaluation of an advertising agency. These criteria include a checklist covering ad agency personnel, the creative product, and the respective problem solving ability. Preset guidelines for picking an agency are the important factor. Advertising budgets are growing. The growth necessitates the choice of the right agency for the mid-size company.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1984
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Does disclosure deter or trigger litigation?
Article Abstract:
A test to show that the counterintuitive findings in the prior literature that disclosure triggers litigation could be driven by the endogeneity between disclosure and litigation is presented by using simultaneous equations methodology.
Publication Name: The Journal of Accounting and Economics
Subject: Business
ISSN: 0165-4101
Year: 2005
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Does top management diversity promote or hamper foreign expansion?
Article Abstract:
The relation between the executive demography of top management teams and the faultlines of foreign expansion of businesses is described.
Publication Name: Strategic Management Journal
Subject: Business
ISSN: 0143-2095
Year: 2007
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