Organizational form as a solution to the problem of credible commitment: the evolution of naming strategies among U.S. hotel chains, 1896-1980

Article Abstract:

Commitment problems emerge when an individual or an organization commits not to choose a particular action in the future. To illuminate on this topic, organizational form is considered as an alternative to institutional mechanisms of preventing commitment problems and fostering credible commitment in the hotel industry. Analysis of the commitment problem shows that hotel chains that give all their units a common name generate the potential for future business from customers. However, some hotel companies name their units differently to avoid identification with the chain. These two approaches indicate a considerable tension between strategies that facilitate organizational consistency and strategies that facilitate adaptation to local conditions. Findings indicate that the naming strategy that fosters commitment is more effective.

Strategic planning (Business), Business names

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Agglomerization effects and performance: a test of the Texas lodging industry

Article Abstract:

Hotel rates in the hotel industry can go down when there are several hotels in the same area. This fact is illustrated with an example from the Texas hospitality industry. While independent and smaller hotels gain from this proximity there are some properties that do lose from this proximity.

Statistical Data Included, Industry Overview, Competition (Economics), Prices and rates

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Resource-seeking agglomeration: a study of market entry in the lodging industry

Article Abstract:

A study hypothesized that firms prefer collocating with existing firms when entering a market, in order to take advantage of resource spillovers. This resource-seeking agglomeration is examined through the location decisions of 570 new hotels in Texas between 1992 and 2000.

Marketing procedures, Research Findings, HOTELS AND OTHER LODGING PLACES, Eating and Drinking Places, Analysis, Marketing research, Resource allocation, Market domination, Market share, Market research

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