The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services

Article Abstract:

Technical and functional quality has been found to create a direct impact on relationship marketing, as revealed by an inquiry conducted on professional services using a conceptual behavioral model. This may be explained by the fact that consumers tend to acquire the best possible returns for their investment. Results further suggest that communication effectiveness lead to financial benefits in the form of enhanced adviser-client relationships.

Methods, Management, Marketing management, Public relations, Marketing communications, Business communication

---

Determinants of export performance across service types: a conceptual model

Article Abstract:

A study highlighting the factors that help in improving exports of service industries is presented. In this context, factors like contingency planning, international marketing, and international trade are also discussed.

United Kingdom, Strategy & planning, Exports, Service Industries, Planning, Company business planning, International marketing

---

Relationship benefits in service industries: a replication in a Southeast Asian context

Article Abstract:

Service encounters in Thailand are evaluated. The results prove there is a need to develop marketing models for Asian economies.

Professional, Scientific, and Technical Services, Thailand, BUSINESS SERVICES, Statistical Data Included, Research, Marketing, Customer loyalty

Similar abstracts:

• Abstracts: The impact of retail sales force responsiveness on consumers' perceptions of value. The effect of price bundling on consumer perceptions of value
• Abstracts: An empirical examination of the involvement to external search relationship in services marketing. Services advertising: the agency viewpoint
• Abstracts: The effects of market orientation on effectiveness and efficiency: the case of automotive distribution channels in Finland and Poland
• Abstracts: Empirical research on accounting choice. Discussion of empirical research on accounting choice. Market efficiency and accounting research: a discussion of 'capital market research in accounting' by S.P. Kothari
• Abstracts: To hold or to sell - the question facing Old Mutual members. Share dealing on the net

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.