ZD PLANS `PC COMPUTING' REVAMP: MAGAZINE TO FOCUS ON HELPING COMPANIES BOOST BOTTOM LINE
Article Abstract:
This article discusses the plans that PC Computing magazine has in respect to filling a yet undeveloped niche in business and technology publications indsutry. PC Computing management intends to orient the periodical towards showing businesspeople how to use computer technology to increase the returns of their enterprises.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
CAHNERS CUTS 300 JOBS, SELLS MAGAZINES TO SHORE UP BOTTOM LINE
Article Abstract:
This article describes the different strategies that Cahners Business Information is undertaking namely slashing its workforce, naming a new COO, agreeing to sell its titles and moving its headquarters. Two main reasons for the job cuts is also detailed.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: SURVEY SHOWS INTERNET PLAYING BIGGER ROLE IN BUYING PROCESS. NEW SERVICE SPARKS SHIPPING RIVALRY U.S. POSTAL SERVICE TO ROLL OUT PARCEL SELECT, CHALLENGING UPS
- Abstracts: E-COMMERCE SITES RETURN INVESTMENT: WEB DEVELOPERS SUGGEST STARTING SMALL BUT MARKETING BIG. DEVELOPERS CHARGE MOST FOR DATABASES
- Abstracts: Tailor-made, or one-size-fits-all? Filling in the gaps. Putting it all together