E-COMMERCE SITES RETURN INVESTMENT: WEB DEVELOPERS SUGGEST STARTING SMALL BUT MARKETING BIG

Article Abstract:

Business-to-business electronic commerce sites have a median cost of $693,000, but returns from such sites can be achieved quickly, research shows. B-to-b e-commerce will generate over $100 billion in revenues in 1999, and $251 billion in 2000, according to Forrester Research. Exair Corp. of Cincinnati was able to achieve profits with its e-commerce site from the year it was launched, 1996. Experts recommend incremental development of online storefronts.

Marketing procedures, Marketing/Advertising Methods, Business to Business, Marketing/Advertising Theory, Management, Online services, Internet services

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DEVELOPERS CHARGE MOST FOR DATABASES

Article Abstract:

According to this month's Web Price Index, software developers charge the most for creating web-based database software, a project whose average price is $158,950 from a range of $45,000 to $875,000. Although there are low cost alternatives, marketers seek the most stable platforms in order to ensure scalability, or the ability to move databases to other servers.

Comment:

According to this month's Web Price Index, software developers charge the most for database software

Prepackaged software, Software Publishers, Commodity & service prices, Database Mgmt Software Pkgs (Micro), Computer software industry, Software industry, Prices and rates, DBMS software

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WOMEN RESEARCH MAJOR BUYS ONLINE AT WORK

Article Abstract:

According to the research conducted by the NetSmartAmerica.com, a growing number of women spend time shopping on the web. If the current rates of new female online users do not change, women will outnumber men online 3-to-2 by 2002.

Market information - general, Demographics, Consumer Attitudes, Statistical Data Included, Reports, Women, Surveys, Electronic commerce, E-commerce, NetSmartAmerica.com

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