Pictorial stimuli in conjoint analysis - to support product styling decisions

Article Abstract:

Commercial conjoint studies should use of realistic pictorial representations of products in addition to verbal stimuli to effectively gauge consumer preferences and interest. The need for pictorial stimuli is particularly more important when product styling is considered a relevant product attribute, since verbal descriptions cannot fully portray styling details. Of all the methodologies available, computer-aided design and computer graphics were found to be the most effective in creating pictorial representations.

Usage, Equipment and supplies, Marketing research, Market research, Computer-aided design, Computer aided design, Computer graphics, Pictures

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Performing to a higher standard

Article Abstract:

The third annual plenary meeting of the International Organization for Standardization 14000 series of Environmental Management Systems was held in Jun. 1995 in Norway. The ISO 14000 series was developed based on the auditable management systems approach. Its five documents which reached the draft international standard stage guide organizations in improving the environmental aspects of their business.

Conferences, meetings and seminars, Environmental aspects, Corporations, Environmental protection, International Organization for Standardization

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ISO 14004 EMS standard registration decisions among Canadian organizations

Article Abstract:

The article studies reasons for adopting or not adopting the International Standards Organization environmental management standard.

Canada, Product standards, safety, & recalls, Agricultural industry, International aspects

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