UK: RELAUNCH OF LEERDAMMER CHEESE
Article Abstract:
The Dutch cheese Leerdammer has been relaunched by Baars UK in pre-packed slices, available in a reclosable pack. The move, intended to update the image of Europe's leading branded cheese, aims to take advantage of the expanding pre-pack cheese market. The slices are being recommended for snacking and sandwiches, and they will be supported with in-store advertising and money-off coupons.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 1999
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POLAND: AHOLD APPOINTS PRESIDENT
Article Abstract:
Royal Ahold, the Dutch food retailer, has announced the appointment of Geoffrey Adams as chief executive officer and president of its Polish activities. Adams moves from the post of country manager that he held with the former Chinese joint venture that Ahold had.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 1999
User Contributions:
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