UK: COLAS UNDER PRESSURE

Article Abstract:

The arrival of US retailer Wal-Mart and its strategy of low prices in the UK is one of the problems facing the cola market. Colas account for almost 20% of the UK soft drinks market but have seen fairly flat sales in 1999, with growth of just 4% in value terms. Other problems include a possible trend towards still drinks rather than carbonated, following the success of the Oasis and Sunny Delight brands. Consumers are also increasingly prepared to pay premium prices for innovative drinks. Cola companies are fighting back with major advertising campaigns. Coca-Cola is hoping to boost sales for teenage consumption in the home, as only 10% of all beverages drunk at home are currently soft drinks.

Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Bottled and canned soft drinks, Statistical Data Included, Soft drinks, Statistics, Soft drink industry

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UK: DEMAND FOR LEANER MEAT PRODUCTS

Article Abstract:

Beef cuts are about 5% leaner than they were 15 years ago, due to the way butchery techniques have changed, and also because of feeding and breeding developments. Consumer demand for low fat meat has also played a role, but there is still a limited number of low-fat beef recipes on the market. Red meat is not always associated with healthy eating and tends to be seen as an indulgence by people who are taking a break from their diets. Another problem is that consumers who are used to cooking beef need to be re-educated, because lean beef can dry out easily if overcooked. It these issues are addressed, lean beef on its own and also in ready meals can achieve its sales potential.

Fresh Meat, Animal Slaughtering and Processing, Meat Products, Marketing, Meat industry, Meat

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