Pricing ideas
Article Abstract:
An investigation has found that bills of majority of the creative agencies are being questioned and also that the time taken to solve such dispute is adding significantly to the final amount paid by the customers. The matter of paying a creative agency is proving increasingly difficult to resolve and has raised the thorny question of how to pay for creativity.
Publication Name: Accountancy
Subject: Business
ISSN: 0001-4664
Year: 2006
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Go forth and quantify
Article Abstract:
Calculating a fiscal value for customer loyalty is very crucial if the marketing function is to regain credibility in the boardroom. Even though marketing has lost ground in the boardroom for the period of 20 years, it might start gaining back, if it develops methods of quantification, such as return on customer.
Publication Name: Accountancy
Subject: Business
ISSN: 0001-4664
Year: 2005
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Dinosaurs' den?
Article Abstract:
The potential of the growing social enterprise sector to be a successful business model that combines profitable investments with community services is presented.
Publication Name: Accountancy
Subject: Business
ISSN: 0001-4664
Year: 2007
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