Probabilistic segmentation modelling
Article Abstract:
The probabilistic segmentation approach was presented using combined market research tools, verbal probability scale and chi-square automatic interaction detection. The approach was demonstrated using a case study on consumers' attitude towards a new housing project in Australia. Results of the analysis revealed that probabilistic segmentation can be utilized for several product and service categories. The approach can effectively identify innovator segments in the market.
Publication Name: Journal of the Market Research Society
Subject: Business
ISSN: 0025-3618
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
Research in new fields
Article Abstract:
International Broadcasting Audience Research (IBAR) conducts both qualitative and quantitative studies in newly liberalized markets, such as the former Soviet Union, other parts of Eastern Europe, Africa and Asia. IBAR collects data on audiences for international television and radio. The organization has proven that useful audience research should also take into account audiences in less developed parts of the world.
Publication Name: Journal of the Market Research Society
Subject: Business
ISSN: 0025-3618
Year: 1996
User Contributions:
Comment about this article or add new information about this topic:
Application of basic statistics for improving quality control, operating efficiency and analysis sensitivity
Article Abstract:
The use of basic statistics and technology for improving quality control, operating efficiency and sensitivity analysis was analyzed. The results of the examples utilized revealed that there is still much left unexplored in the methods of improving industry cost-effectively. The application of statistical principles is expected to make the industry operate more efficiently.
Publication Name: Journal of the Market Research Society
Subject: Business
ISSN: 0025-3618
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Effectiveness of rest pauses and cooling in alleviation of heat stress during simulated fire-fighting activity
- Abstracts: Corporate diversification and innovative efficiency: an empirical study. Incentive compensation in a corporate hierarchy
- Abstracts: Pairing quality assurance and quality control at Frymaster Corporation. Managing a sea of quality information at Ark-La-Tex Aquatics
- Abstracts: Organic versus conventional grain production in the mid-Atlantic: an economic and farming system overview. Minnesota extension agents' knowledge and views of alternative agriculture
- Abstracts: Replication of Moses' income smoothing tests with Canadian and UK data: a note. A market based analysis of income smoothing