SITE DEVELOPMENT INCLUDES PROMOTION
Article Abstract:
Companies developing world wide web sites should consider long-term plans for marketing their site. Firms should list their sites in industry-specific directories and with search engines, but effictive marketing goes much further. Even firms which hire an in-house marketer or outsource the job should still consider marketing of the web site a priority for the company as a whole.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
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WEB DEVELOPERS EXPLAIN RFP PROCESS: GET SPECIFIC IN REQUEST, THEN GIVE THE SHOP TIME TO CONSIDER
Article Abstract:
World Wide Web site design services ask prospective clients a number of questions before choosing to construct a site. Vivid Studios takes two weeks to review a client, while Wiesemorr.interactive stresses the efforts a firm must make over the long-term to maintain a site. Other web services and other information needed from potential clients are discussed.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
User Contributions:
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- Abstracts: E-COMMERCE SITES RETURN INVESTMENT: WEB DEVELOPERS SUGGEST STARTING SMALL BUT MARKETING BIG. DEVELOPERS CHARGE MOST FOR DATABASES
- Abstracts: PRINT SHOWS STAYING POWER: SOFTWARE DEVELOPERS DRIVE ONLINE VISUAL C++ MAGAZINE TO PAPER. ZD PLANS `PC COMPUTING' REVAMP: MAGAZINE TO FOCUS ON HELPING COMPANIES BOOST BOTTOM LINE