Second conference on political marketing: Judge Institute of Management Studies, University of Cambridge 27-29 March 1996

Article Abstract:

Political parties use sophisticated marketing strategies, but there has been little research into political marketing theory. The second conference on political marketing sought to address this issue. There were sessions on the tactical aspects of political marketing and on the application of marketing research, but the main focus was on the theory of political marketing. Topics covered by speakers included a study of three models of voting behaviour theory and a study of the functions of political marketing.

Conferences, meetings and seminars, Political advertising

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The marketing campaign: the British General Election of 2005

Article Abstract:

Political marketing in the 2005 United Kingdom General Election campaign is analyzed. It is reported that political parties failed in making good use of marketing techniques.

Marketing procedures, Usage, Political aspects, Elections, Political campaigns, Company marketing practices, Electioneering, 2005 AD

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Marketing the British Conservatives 1997-2001

Article Abstract:

This article analyses the failed marketing attempts of the Conservative party through its leader William Hague during the period 1997-2001 to win over voters in 2 elections.

Hague, William, Conservative Party (United Kingdom)

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