Shifting Images
Article Abstract:
Corporate advertising has become closer to product advertising. Instead of just promoting the company's image these ads are also emphasizing the company's products. According to a recent survey done by the Association of National Advertisers (ANA) the primary objectives of current and upcoming corporate ads are to improve the company's image, provide marketing support for the company's products and services, and generate goodwill. The changes in corporate advertising can be traced to the recent recession. Examples of some corporate advertising campaigns are given.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1984
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Making Waves
Article Abstract:
Satellite Master Antenna Television (SMATV) and Multichannel Multipoint Distribution Service (MMDS) are two cable networks that will offer premium, advertiser supported programming. SMATV installs its receiving dishes on private property. This makes SMATV exempt from state and local regulations. MMDS is video via microwave frequencies. Both cable services will provide competition to the existing cable networks. Microband, a subsidiary of Tymshare, Inc., will employ MMDS to offer consumers other video services.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1984
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The Cable Saga Continues
Article Abstract:
Current developments in the cable industry are discussed. The state of the European cable industry is included. A recent report reveals that the development of European cable has been slow in comparison to the United States. Time Inc. has decided to end its cable teletext experiment. Multichannel multipoint distribution service (MMDS) has become the most recent cable competitor in the United States. A new cable service that features only advertising called Cableshop is ready for national rollout.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1984
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