So sue me! Advertisers increasingly file suit to counter negative ads

Article Abstract:

Certain advertisers use negative advertising at the risk of lawsuits and financial loss. For instance, Compaq Computer Corp finally agreed to an out-of-court settlement with archrival Dell Computer Corp after the latter came out with ads bearing false claims. U-Haul International Inc also received $42 million for damages as a result of false advertising claims ran by Jartran Inc. Some say that comparative advertising may enhance productivity and even the Federal Trade Commission believes it promotes consumer awareness.

Electronic computers, Trucking & Courier Services, Ex. Air, Truck rental and leasing, no drivers, Utility trailer rental, Methods, Computer industry, Cases, Laws, regulations and rules, Compaq Computer Corp., Trucking, Advertising agencies, Cover Story, Dell Inc., United States. Federal Trade Commission, Comparative advertising, U-Haul International Inc., Jartran Inc.

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Small publishers concerned by possible MPA-ABP merger

Article Abstract:

The proposed merger of Magazine Publishers of America and American Business Press concerns some of the smaller publishers. The merger between the two largest trade associations of the magazine industry is hoped to provide negotiating leverage with the Postal Service. The larger publishers want discounted postage rates for magazines with circulations of at least 50,000 presorted on pallets. Some smaller publishers believe that they will lose their identity with the resulting merger.

Mergers, acquisitions and divestments, Magazine Publishers of America

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After McDermott, Cahners hierarchy flattens

Article Abstract:

Terrence M. McDermott resigned as president and COO of Cahners Publishing Co last Mar 1993 because of the dismal results in the company's publications. Chmn and CEO Robert L. Krakoff has taken over McDermott's duties indefinitely and some employees are worried that a major streamlining will be implemented by the acting president. The corporate reorganization has been receiving mixed views from all quarters of Cahners.

PRINTING AND PUBLISHING, Management, Planning, Appointments, resignations and dismissals, Corporate reorganizations, Cahners Publishing Co., McDermott, Terrence M.

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