Spending growth slows as high-tech services marketing matures

Article Abstract:

A study by the Information Technology Services Marketing Assn found that spending on services marketing in the high-technology industry grew by 27% in 1997. Furthermore, there was an increase in revenue from services in the same year which, when compared to that of 1996, is lower by 3%. It cited product marketing and management as that segment of information technology (IT) which had the biggest share in the services marketing budget. It also found that spending in advertising had a small part in the budget and that companies prefer branding to create a consistent image of their services.

On-Line Information Services, Videotex & Teletext Svcs NEC, Marketing Management, High technology industry, Finance, Marketing, Online information services

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Pall Corp. wins business with info-driven Web site

Article Abstract:

Pall Corp. was pleasantly surprised that its World Wide Web site can actually help the company generate highly qualified sales leads. The original intent for the site was to simply provide information about its markets to create awareness. Just two months after it launched the site in June 1996, the company is getting 25 leads per week, mostly high-quality prospective buyers of the company's fluid filtrations and purification technologies.

Water Supply and Irrigation Systems, Specialized Telecom Services, Wired Telecommunications Carriers, Water supply, All Other Miscellaneous General Purpose Machinery Manufacturing, General industrial machinery, not elsewhere classified, Water Purification, Industrial Fluid Power Filters, Telecommunications systems, Industrial equipment and supplies industry, Industrial equipment industry, Water treatment, Fluid power equipment, Filters (Separation), World Wide Web, Pall Corp., PLL

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Rodeo lopes to winner's circle

Article Abstract:

Cole and Webber Inc. Rodeo Div. has evolved from a digital print production unit into a revenue-earning department in-charge of electronic publishing. The division, which manages multimedia sales presentations, interactive advertising and other projects, accounts for 10%-15% of the advertising agency's total income. Seattle, WA-based Cole and Webber's annual capitalized billings exceed $100 million.

Advertising agencies, Electronic Publishing, All Other Publishers, Cole and Weber Inc.

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