Start your engines

Article Abstract:

Patrons of the automotive racing industry have increased so much that it has become a potential moneymaker for promotion-minded businesses, noted Group III Promotions Inc. managing partner Vince Parrinello. The sport is notable for its ability to connote the rewards of being committed to working hard towards a goal yet maintaining one's humility once the objectives have been achieved. The theme is attractive to corporate executives who are attempting to motive their workers since the similarities between regular work and racing are great. Over 150 million people have become avid watchers of televised races while over 10 million visit NASCAR races. One-third of visitors to NASCAR maintain more than $50,000 in yearly household income. Over one-third of these are female.

Market information - general, Campaign Themes, Racetracks, Company Data, Race Tracks NEC, Racetracks (Horse racing)

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Cacti and deserts help Diebold break billion-dollar sale mark

Article Abstract:

Diebold Inc., a top manufacturer and marketer of bank facility equipment, security systems, and automated teller machines, decided to offer a trip to Scottsdale, AZ, to motivate its sales group to aim for nearly 20% in higher sales with $1 billion in sales being the company's main objective. This proved effective since sales did rise by 19.3%, with corresponding income soaring by 28%, and operating profits hiked by 32%. The Society of Incentive & Travel Executives granted a 1997 Crystal Award to the incentive program itself. The program was composed of a new logo with a launch video and program announcement delivered to participant residences. Families were targetted for their ability to encourage relatives to join.

Sales, profits & dividends, Other Computer Peripheral Equipment Manufacturing, Automatic Teller Machines, Print Media, Direct Marketing, Awards, Automated teller machines, Diebold Inc.

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Get the knack for fun

Article Abstract:

Toys and games can be used as motivational tools by managers who want their employees to improve their performance at work. Douglas Cuddle Toys marketing manager of premium sales Erika Radich noted that toys bring out positive emotions and memories which adults felt as children. Incentives and giveaways that have unique features can be effectively marketed to Generation X members. ABC Feelings vice president Gene Abrams noted that certain toys can be used by their adult recipients to communicate with the children in their lives. Toys for males are more successful incentives since these permit stress to be released and offer more thrills than toys for girls, according to Nikko, Inc. marketing manager Marsha Cathey.

Game, Toy, and Children's Vehicle Manufacturing, Toys, Toys & Hobby Goods Whsle, Toy and Hobby Goods and Supplies Wholesalers, Psychographics

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