Strategic PR research and analysis
Article Abstract:
The accountability for PR professionalEs actions and their decisions, which are based on one commodity in certain facts, are demonstrated by CEOs. The professionals have searched tools that will help to justify their corporate existence.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
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Reporter's diary: 10 things I hate about PR people
Article Abstract:
The ten practices of public relations industry, which are despised, by the reporters and editors are discussed.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
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The new creative public relation independents
Article Abstract:
A focus on changing structure public relation usage and industry is presented.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
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