Study finds PR is essential for success
Article Abstract:
Schneider & Associates with Boston University's Communication Research Center and Dr. Susan Fournier, have shown that of 100 new products launched, most were not advertised effectively, if at all. Satisfaction with advertising companies was also documented.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2001
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High-tech's growing beat is a boon for publicists
Article Abstract:
The growth in media coverage of developments in technology, which has helped publicists gain significance in public relations, is discussed.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
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