Study on additives & preservative markets
Article Abstract:
US consumers, particularly Baby Boomers, are demanding robustly seasoned food, according to a study by San Jose, CA-based Frost and Sullivan Inc. Titled 'U.S. Food Additive and Preservative Markets,' the research reveals the industry generated revenue of over $3 billion in 1999, with revenue predicted to reach $5 billion by 2006. Dr Bradley Watkins said Baby Boomers are also looking for healthy cuisine as they age. Increasing concerns about synthetic chemicals in food is affecting the market.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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FleetBoston Financial unveils new branding
Article Abstract:
FleetBoston Financial rolled out its new corporate branding, including a new logo featuring both a sail that is part of Fleet Financial Group and the eagle symbolizing BankBoston. The company was formed with the merger of BankBoston and Fleet Financial Group. FutureBrand, a branding consultancy based in New York, collaborated with ad agency Hill, Holiday to develop FleetBoston's new identity.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1999
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