Surging IT services' battle lines take shape: companies in hot market line pockets with solutions
Article Abstract:
Companies such as IBM and AT and T are positioning themselves as major competitors in the information technology services market which is currently dominated by Electronic Data Systems Corp., Andersen Consulting and Unisys Corp. The new entrants in the IT services market are developing new marketing strategies to increase their share of the market by banking on their credibility as high-quality hardware manufacturers. The established leaders in the market, meanwhile, are consolidating their market shares with similar marketing strategies.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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Rebadged BBN Planet's goal:'industrial strength' net hookup
Article Abstract:
BBN Planet Corp. launched itself as a premier computer services company that specializes in Internet connections during the 1995 NetWorld+Interop trade show in Las Vegas, NV. As part of its marketing campaign, BBN Planet also ran advertisements in The Wall Street Journal, InformationWeek, ComputerWorld and Communications Week. The company hopes to attract customers who demand more value-added services in Internet hookups.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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EDS to upgrade marketing as it preps for post-GM life
Article Abstract:
Electronic Data Systems Inc. (EDS) will soon regain its independence after 11 years of being part of the giant automobile maker General Motors Corp. The spinoff of the firm is expected to be finalized in 1996. In preparation for its new life as an autonomous organization, EDS is poised to embark on a marketing campaign that is intended to build the firm's image and identity among a greater number of targeted consumers.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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