Sawyer Awards
Article Abstract:
Comdisco's integrated branding campaign from Saatchi and Saatchi Business Communications was adjudged as the winner of Business Marketing's 14th annual Sawyer Award, given to the year's best business-to-business ad or campaign. The campaign, which was designed for people working for Fortune 1,000 companies, aims to enlighten the audience with its brand position and service offering. It includes direct mail, Web banners, radio spots, cable TV spots and spread ads. First runner up was given to the Radio Products Group of Schaumburg for its work on Motorola's two-way radio.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1997
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Unisys putting on a new face: service company fighting its decade-old hardware image
Article Abstract:
Unisys Corp is launching an advertising campaign created by Bozell Worldwide to revitalize the company's flagging image. Specifically, the campaign aims to market its shift to becoming a solutions provider for software, hardware and services. It also emphasizes the firm's goal of focusing on leadership statements and new contract wins. It is expected to propel the company further into the computer services industry and to improve its future financial performance.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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Anixter's poignant, friendly message should skip the italic
Article Abstract:
Anixter Inc.'s most recent print advertisement has a simple and friendly message. The advertisement highlights Anixter's special networking services which banks heavily on the company's expertise. However, the print advertisement's text is illegible because it is italicized and is set on a black background. The advertisement could have been more effective if its text was written in simple Roman type.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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