The big time: ex-TV mogul Bert Ellis building new fortune online
Article Abstract:
Bert Ellis has given up a lucrative television business and aims to make iXL Inc a substantially bigger enterprise than his television empire ever was by developing online storefronts for Fortune 500 companies. Ellis noted that his existing business features a minimum ante of $250-$500 million in sales, faster operations and more fun than his TV station enterprise. The entrepreneur hopes to ultimately create an interactive design and engineering firm which combines both advertising, marketing and computer system technical skills.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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How to win the search engine wars
Article Abstract:
It is very important for companies to rank highly on lists generated by online search engines because research has indicated that customers will more likely link to a business' Internet World Wide Web site from a search engine rather than from viewing a banner ad. Search engines make it difficult to code a company site so that a certain firm can consistently rank high on search engine listings. An expert suggests that firms begin by using good headings and three to five variations of their business in the meta tags.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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Links, once taboo, seen as assets
Article Abstract:
Cahners Publishing conducted a survey on the Web masters' opinion on the provision of links on their Internet servers. It was found that 18% of the respondents are against links on the Web sites. However, there are also many Internet providers that welcome the idea of exchanging links on their servers. Cat Computers of Alpine, CA, provides links to the company's suppliers to give their clients a chance to utilize these links when the need arise.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1997
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