Think globally, hire locally

Article Abstract:

Face-to-face communication is found to be the best way to conduct a business transaction. Large companies should hire local Web developers instead of those which are very far away from the firm's location. It was found that most of the corporations that hired Web site developers that utilize long distance services were not satisfied of their Internet access. If the developer's office is near, the company could always visit and check their server and its development.

Evaluation, Internet service providers

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To build online image, brand the experience

Article Abstract:

Internet marketers may use online advertisements to enhance their brand or product image. The key is to move from traditional concepts in logos, banners and design to interactive campaigns that provide a unique branding experience. Examples of marketers whose World Wide Web sites present unique interactive branding include Tivoli Network Systems, Federal Express, Hewlett-Packard and Amazon Books.

Advertising Management, Advertising Management-Electronic Media, Advertising, Marketing management, Internet/Web advertising, Internet advertising, Electronic marketing

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Advertisers can't pull all the Web freight

Article Abstract:

World Wide Web sites will need additional revenue sources besides advertising to start making money. A good comparison is cable television which obtains part of its revenues from advertising and part of it from subscriber fees. The business-to-business sites are about transactions and added value is provided on these sites for additional revenue.

Telegraph & other communications, Advertising, Advertising and Related Services, Industrial Advertising, Online information services, Information services, Business-to-business market, Business to business market, Business to business advertising

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