The emerging exotic ungulate livestock industry: a survey of current producers
Article Abstract:
A survey was conducted to analyze the state of the exotic ungulate livestock industry and the viewpoints of producers concerning its growth. About 50% of the 106 livestock farmers and ranchers who participated in the survey live in Texas. The other respondents had their operations in such countries as Indonesia, New Zealand and Canada. Among the findings revealed by the survey were the following: the industry is still in its infancy stage, the animal that most of the farmers raise is the fallow deer, about 50% of the respondents have plans to go into the commercial meat business and there is a limited market for the farmers' products.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 1992
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Marketing agricultural products with coupons
Article Abstract:
Agricultural producers spend a meager 3% of their marketing funds on promoting the interest of consumers in their products. With the small amount, famers will fare better in attracting consumers by using coupons as a promotional tool. Big food manufacturing firms have already proven the effectivity of using coupons to boost product sales. Coupons can compel consumers to buy certain items. Use of coupons also help firms achieve the goals they set for their advertising campaigns.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 1992
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Using price discrimination theory to plan promotions
Article Abstract:
Price discrimination theory and nonlinear programming strategies are employed to enhance promotion planning and budgeting judgments. It was demonstrated that if a company does not utilize price discrimination guidelines, the price promotions they decide on may be less lucrative than a singular price option. Companies can experience profit cuts or even losses if they do not consider arbitrage between geographics, buyer groups, products, or time periods.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 1997
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