An integrated framework for the conceptualization of consumers' perceived-risk processing

Article Abstract:

Various literatures are examined in this study to formulate an integrated framework for the conceptualization of perceived-risk processing. The framework specifies three phases and their accompanying outcomes of risk attention, perceived risk, and risk-taking propensity, phases being framing, assessment and evaluation.

Asset & Risk Management, Venture Analysis, Risk assessment, Risk management

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Defining and measuring recreational shopper identity

Article Abstract:

An examination on recreational shopper identity, which goes beyond shopping amusement, whereby the consumer use shopping as a form of self-definition, is described.

Methods, Shopping

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Should a quality sub-brand be located before or after the parent brand? An application of composite concept theory

Article Abstract:

The role of sub-branding in enhancing the quality images of weak brands by process of consumer inference making is analyzed.

Canada, Product quality, Quality management, Brand image, Co-branding

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