The internationalization of small to medium-sized retail companies: towards a conceptual framework
Article Abstract:
Though the internationalization of large multinational retailers is well researched, there has been negligible research on retail SMEs. A framework for examining the potential and internationalization of retail SMEs is discussed.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
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The effect of 9-ending prices on retail sales: a quantitative UK based field study
Article Abstract:
Details of quantitative study conducted in United Kingdom, to determine the effect of retail prices that end with number nine, are presented.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
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Market orientation and Internet-related cognitions: inside the minds of small business managers
Article Abstract:
The effect of market orientation and Internet-related cognitions on the usage of the Internet by small business managers is described.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2007
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