"The missing link"-still missing

Article Abstract:

Response to "The Missing Link" by Kyle Lundby and Colleen Rasinowich in Winter 2003 issue, "Mining for Gold" in the Spring 2004 by Ken Deal, and "Marketing Mix" by Terry Grapentine, followed by rebuttal by the authors is presented.

Beliefs, opinions and attitudes, Criticism and interpretation

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You can't take human nature out of black boxes

Article Abstract:

The American Marketing Assn should establish standards for the development of new marketing research techniques. These proprosed techniques should then be tested to ensure their validity.

Business Associations, Trade Associations, Standards, Cover Story, Trade and professional associations, Professional associations, American Marketing Association

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Unconventional wisdom

Article Abstract:

Need for market research firms to update their research methodology to keep up with changing times instead of sticking to time-tested methods is discussed.

Forecasts, trends, outlooks, Usage, Forecasts and trends, Market trend/market analysis, Methodology, Research methods

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