The relative effects of national stereotype and advertising information on the selection of a service provider: an empirical study
Article Abstract:
The impact of national stereotypes and advertising on the selection of service providers are analyzed. Results show that nationality influences provider selection although there are no indications of same-nationality preferences. Information such as board certification, types of services and business hours are considered in selection. The offering of additional sevices is also preferred over time availability.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1995
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The export of e-services in the age of technology transformation: challenges and implications for international service providers
Article Abstract:
The article identifies and describes the determinants that influence the export and diffusion of services available via electronic means across borders. Discussion includes strategic challenges and implications for future management.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2004
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E-complaining: a content analysis of an Internet complaint forum
Article Abstract:
The study of an Internet consumer complaint forum is provided. The results determine that companies should attempt to resolve customer complaints and not try to block these forums.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2001
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