The risk of collateral damage in advertising campaigns
Article Abstract:
It is argued that the effectiveness of advertising is diluted if advertising messages leak beyond the target audience, and that this meta-audience can damage the advertiser in a variety of ways. Analysis of previously unpublished material uncovers the profile of one type of activist who complained about British TV advertising between 1996 and 1998. The study's findings provide the first factual basis on which advertisers can predict and minimize the risk of collateral damage.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1999
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An Exploration of the Advertising Ambitions and Strategies of the 2001 British General Election
Article Abstract:
This paper analyses and evaluates the advertising campaigns of three political parties during the 2001 UK general elections: Conservative, Labour and Liberal Democrats parties in the press, radio and TV.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2001
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Exploring cadaveric organ donation: a 'mortal embodiment' perspective
Article Abstract:
The application of the consumer culture theory, for the Hermenutic-phenomenological analysis of donors' perceptions on organ donation, based on the mortal embodiment perspective is described.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2007
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