This summer, it's one world under Coke

Article Abstract:

Coca Cola Co will use the Barcelona Olympics as the catalyst for a new international marketing campaign. As part of this campaign Coke will develop a new slogan. International sales already account for 64% of Coke's total business whereas this market only accounts for 25% of PepsiCo sales. Coke will attempt to loosen Pepsi's stranglehold on the domestic market by introducing a reformulated version of New Coke.

Flavoring extracts and syrups, not elsewhere classified, Coca-Cola Co. (Atlanta, Georgia)

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Ocean Spray joins the Pepsi generation

Article Abstract:

Ocean Spray Cranberries Inc and PepsiCo Inc have entered into a joint distribution agreement that provides mutual benefits. PepsiCo gains diversification and growth potential for its product line. Ocean Spray expands its single-serve sales by tapping into PepsiCo's distribution system of vending machines and convenience stores. This type of low-cost expansion could set the trend for the 90's.

Canned fruits and vegetables, Cover Story, PepsiCo Inc., PEP, Ocean Spray Cranberries Inc., Juice industry

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Cadbury trusts anyone over 30

Article Abstract:

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Soft drinks, Advertising, Consumers, Carbonated beverages, Cadbury Beverages Inc.

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