Thursday entertainment guide grows young reader group

Article Abstract:

The Houston Chronicle started a marketing campaign to promote its Thursday entertainment guide called Preview. The campaign used materials aimed at encouraging a growth in readership among 18- to 34-year-olds while maintaining the newspaper's current readership base. The response from new readers and advertisers increased brought about by the style, color scheme and delivery of the campaign. It included everything, from field marketing to personal interaction, distribution of samples and radio spots.

Texas

---

A banner idea

Article Abstract:

So successful was the online banner advertising program of The Herald- Times that the newspaper now has a waiting list. The Herald-Times sells banner ads for general rotation throughout the more than 100,000 pages on its Web site and also offers section sponsor banners that remain in a fixed position in section of the portal. Prices range from $99 a month for a display banner that rotates on all pages of the site, $166 for a section sponsor and $266 for a Web site co-sponsor.

United States, Herald-Times Inc.

---

Similar abstracts:

• Abstracts: Sunday Times' brighter future. Times' quarterly newsletter turns readers into insiders
• Abstracts: Grantchester: warehousing on a roll. Land Securities. Taking the risk out of reward
• Abstracts: Neuron-restrictive silencer elements mediate neuron specificity of adenoviral gene expression. Surface-displayed viral antigens on Salmonella carrier vaccine
• Abstracts: The stock market response to earnings announcements released during trading versus nontrading periods. Comparing the accuracy and explainability of dividend, free cash flow, and abnormal earnings equity value estimates
• Abstracts: Continental Europe: a mixed bag. Down to earth. I did it Jiway

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.