Today's buzzword: differentiation
Article Abstract:
It can be difficult for employee benefits brokers to differentiate themselves from competitors, who are probably offering the same basic products. However, there are services aside from the basic products that a broker can offer that will help them stand out.
Publication Name: Journal of Financial Service Professionals
Subject: Business
ISSN: 1537-1816
Year: 2003
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Holistic marketing support
Article Abstract:
The author discusses the use of holistic marketing support in the insurance industry as a means of enhancing customer satisfaction and meeting legal compliance requirements.
Publication Name: Journal of Financial Service Professionals
Subject: Business
ISSN: 1537-1816
Year: 2001
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Work-site marketing: where is the future?
Article Abstract:
The author discusses the potential for the marketing of insurance and other financial services as part of employee benefits.
Publication Name: Journal of Financial Service Professionals
Subject: Business
ISSN: 1537-1816
Year: 2001
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