Tracking the ultimate competitive weapon: services-to-order capability

Article Abstract:

Manufacturers face the challenge posed by the competitive marketplace and customers' demand to provide more value-adding services that would complement their products. Various strategies in managing the process of customer order entry, capacity constraints, inventory investment and scheduling have been designed and deployed by manufacturers. These strategies are known as engineer-to-order, assemble-to-order, make-to-stock and make-to-order. Movement to core competencies is the strongest driver that motivates manufacturers to provide value-adding services.

All Other Miscellaneous Manufacturing, Manufacturing industries, not elsewhere classified, Computer integrated systems design, Marketing Management, Manufacturing Industries NEC, Methods, Manufacturing industry, Manufacturing industries, Services, VARs (Value added resellers), Value-added resellers

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Brand erosion a waste of assets: trust, quality and leadership important in creating lasting value

Article Abstract:

Companies should see brands as its most valuable assets, but many are eroding those assets by excessive price cuts and weak promotions. The Coalition for Brand Equity was created to make companies more aware of the significance of creating, maintaining and restoring the value of brands. Its key marketing principles include trustmarketing which involves building brands that are trusted by consumers, gaining market leadership by building brand value and volume and marketing quality products.

Marketing, Brand name products, Brand names

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