UK: CARLSBERG-TETLEY CONCLUDES SPONSORSHIP DEAL

Article Abstract:

Carlsberg-Tetley has concluded a deal for exclusive sponsorship of ITV coverage of 16 Euro 2000 football matches, to be held in the summer of 2000, along with preview programmes and highlights. The broadcast sponsorship will be in addition to the group's role as the Official Beer of Euro 2000, which will be held in Belgium and Holland. Carlsberg-Tetley is already an 'official supporter' of the England football team.

Use of services, Marketing, Contracts, Carlsberg UK Ltd.

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UK: BEER FIRMS SHOULD EXPLOIT EURO 2000

Article Abstract:

UK beer retailers are being urged to exploit the football Euro 2000 event, due to start on 10 June 2000, by setting up in-store displays at least two weeks before the event takes place. If they follow the pattern of Christmas sales when earlier than usual stocking of promotional lines coupled with a push on big brands and multipacks by brewers such as Carlsberg and Whitbread encouraged people to buy before the last minute rush just prior to the festivities, they stand to gain make growth increases exceeding 10%.

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UK: TAKE-HOME BREWERS UNDER PRESSURE

Article Abstract:

The retailing policies of leading UK multiples coupled with new pricing will provide a challenge to take-home brewers in 2000. Although Tesco still sees the off-trade beer sector as an impulse market which benefits from sporadic marketing, fellow UK-based supermarket chain, Asda, is likely to opt for a particular price as part of its low pricing policy. Leading brewers are also expected to take another look at how above-the-line backing for top brands with the advent of electronic commerce. Whitbread Beer Company marketing and sales director, Stewart Gilliland, also believes that the decision by Safeway to allow more independence to store managers will also produce problems for brewers who normally reach stocking and promotional details via their head offices.

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