U.S. loses its marketing communications leadership, says PR exec

Article Abstract:

The US has lost the lead in the marketing communications industry because of its failure to stay ahead of international developments. This is the message of Jean L. Farinelli, CEO of Creamer Dickson Basford Inc, in a speech before the Business/Professional Advertising Association Northern California Chapter. To remedy the situation, Farinelli asked marketing communications professionals to talk to their foreign managers, be informed on international news, learn about other cultures and think globally. She cited the marketing communications industry as an example to domestic business of what happens when global markets are neglected.

Advertising, Public relations services, Officials and employees, Advertising agencies, Beliefs, opinions and attitudes, Advertising executives, Farinelli, Jean L., Creamer Dickson Basford

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Warming doorknobs overseas: Schlumberger and Magnavox CATV are pleased by the enthusiastic response to their global direct marketing campaigns

Article Abstract:

The factors which contribute to the success of direct marketing campaigns include their nature as cost-effective and verifiable medium. Foreign countries, particularly, newly industrialized countries respond positively to direct marketing campaigns since they require more technological information to sustain their social and economic development. Schlumberger and Magnavox CATV Systems are some of the firms involved in international direct marketing.

Search and navigation equipment, Direct selling establishments, Industrial machinery and equipment, Evaluation, Marketing, Direct marketing, N. Schlumberger USA Inc., Magnavox Advanced Products and Systems Co.

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Marketing crucial as mergers in 1995 surpass record 1988

Article Abstract:

Mergerstat Review revealed that the dollar volume of merger transactions for the first 10 months of 1995 exceeded that of the previous record year. Through Oct. 1995, $306.4 billion worth of deals have occurred versus $219.7 billion of the same period in 1994 and $246.9 billion for 1988. Marketing and marketing communications were also proven crucial in keeping a company's credibility and customer base during a merger.

Management, Planning, Finance, Acquisitions and mergers, Marketing management, Deals, Deals (Business)

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