Underlying dimensions of barriers to market entry in consumer goods markets

Article Abstract:

The importance and underlying dimensions of twenty-five market entry barriers in consumer markets were examined through a survey of marketing executives from 151 U.S. firms. The results indicate that there are three major underlying dimensions of entry barriers. (Reprinted by permission of the publisher.)

Research, Analysis, Surveys, Ethical aspects, Marketing research, Market research, Barriers to entry (Industrial organization), Barriers to entry, Corrective advertising, Marketing executives

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Blyth, Inc

Article Abstract:

Jonathan L. Poppick, Vice President of Blyth, Inc., the world's largest candle and home fragrance company, talks about their global strategy.

All Other Miscellaneous Chemical Product and Preparation Manufacturing, Candles, Interview, Home furnishings, Blyth Inc., Poppick, Jonathan L.

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Knowledge is key

Article Abstract:

The process of implementing proper security systems for coin operated amusement and gambling machines is discussed.

Management dynamics, Other Commercial and Service Industry Machinery Manufacturing, Coin-Operated Amusement Equip, Usage, Company business management, Coin operated recreation equipment, Security systems, Security devices

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