Watch an learn
Article Abstract:
The advantages offered by ethnography over traditional research methods are discussed. The way in which ethnographic research works is also examined.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
Comparative analysis, Ethnology, Cultural anthropology
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
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The single-question trap
Article Abstract:
The effects of net promoter score of a company on market research and financial performance are presented.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
Analysis, Capital gains, Image advertising
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
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Space and time
Article Abstract:
The implementation of advanced technologies in market research programs is discussed.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
Technology application
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
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Subjects list: Methods, United States, Marketing research, Market research
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