What's Ahead on the Internet
Article Abstract:
New applications and survey designs for online marketing research are discussed.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
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Are Internet Panels Creating Professional Respondents?
Article Abstract:
The affects of prior survey panel experience on respondents is discussed.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Can We Trust the Data of Online Research?
Article Abstract:
Uncertainty in online marketing research is discussed.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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