Why GM lets George do it
Article Abstract:
John W. McNulty gives the inside story on how the Washington mini-series came about. Aims of GM sponsorship are explained, with main motives being educational and inspirational. Critics of series are also answered.
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1984
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Brand report 68: new cars
Article Abstract:
American auto makers are advertising quality in efforts to regain market share. The effect of higher prices, high interest rates and less disposable income on consumers is another problem to be faced by Detroit.
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1981
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How ethical is ethical?
Article Abstract:
Ethics of direct advertising to consumer is examined. Situation involving leading pharmaceutical firms are also covered. The FDA approach to this gray area is also covered.
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1983
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