Zeroing in on Latin America: infrastructure varies by nation, but marketers say opportunity huge

Article Abstract:

Latin America is increasingly being targeted by business-to-business direct marketers because of its huge potential. Foreign companies are optimistic about their business prospects in the continent due to the privatization of state-owned enterprises in most countries, the improving economy and the fact that it is near North America. However, there are potential pitfalls that loom on the horizon such as language and cultural barriers. Companies need to implement certain measures to overcome these challenges in order to gain a solid marketing foothold in Latin America.

Direct Marketing, Multinational Corporations, Marketing Management, International aspects, International business enterprises, Latin America

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Pacific Bell taps database to find business customers

Article Abstract:

Pacific Bell of SBC Communications had sought the help of dbIntellect Technologies to look into the company's database system in search for potential customers. The company plans to market extra phone lines and other products and services to these customers. Pacific and dbIntellect had utilized algorithms and neural net technologies as well as a linear statistician and analyst to acquire the database information they needed.

COMMUNICATION, Communications, Broadcasting and Telecommunications, Services, Telecommunications services industry, Telecommunications industry, AT&T Inc., dbIntellect Technologies

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