7 proven techniques to boost response
Article Abstract:
There are seven tried-and-tested methods of boosting direct-mail response. These seven are the 'yes/no' offer; credit card payment; time limit; free gift; sweepstakes; envelope package; and the bind-in card. For instance, the 'yes/no' offer is popular for subscriptions but can be used with other promotions including fundraising. It is effective because it draws attention, adds urgency and increases involvement. On the other hand, a free gift is better than a discount offer since the value of product or service do not have to be lowered.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Radical ways to capture BTB buyers
Article Abstract:
Guidelines for creating effective mail advertising and other marketing strategies for business-to-business buyers are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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How to Run a Brainstorming Session
Article Abstract:
Thirteen suggestions are offered for organizing and running a brainstorming session in order to deal with a business situation.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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