Basic principals to boost response
Article Abstract:
Acquiring and retaining customers is always a pivotal part of a company's growth, and requires more forethought and strategic action during an economic downturn.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Finding CRM's hidden benefits
Article Abstract:
Every business sets lofty expectations when embarking on a customer relationship management strategy (CRM).
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Using data to target the high-profit customer
Article Abstract:
Precision rather than blunt mass marketing is what is needed to identify and snare high-profit consumers.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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