Ad networks' allure extends beyond DM to branding

Article Abstract:

The reasons behind the growth in demand for online advertising networks are examined. Such networks are ideal for direct marketing and branding because they give access to inventory of users across thousands of sites. The prospects for online advertising in 2006 are also discussed.

Market information - general, Supply and demand, Product management, Internet/Web advertising, Internet advertising, 2006 AD

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ParadyszMatera report shows PIP growth

Article Abstract:

The growth in package insert programs from January through June 2006, as reported by direct marketing service provider ParadyszMatera.com, is discussed.

Package inserts

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Redefining U.S. households

Article Abstract:

The changing scenario of household market segment in the United States and guidelines for target marketing this segment are presented.

Marketing procedures, Misc. Fabricated Textile Products, Household Furnishings, Other Household Textile Product Mills, Targets & Markets, Home furnishings industry, Home furnishings, Target marketing

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