Amgen appoints Rabuck for corporate identity work

Article Abstract:

Amgen has chosen ad agency Rabuck and Assoc to create a new corporate identity for one of its business units. Rabuck will coordinate with Amgen executives to establish a new corporate identity for the unnamed unit. Amgen develops drugs through cellular and molecular technology while Rabuck focuses in customer relationship management and marketing communications programs. Some of Rabuck's clients include Wells Fargo, buy.com and Homestore.com.

Biochemistry, Research and Development in the Physical, Engineering, and Life Sciences, New orders received, Amgen Inc.

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Nextel superstitials snare the most leads

Article Abstract:

Nextel Communications Inc. is depending extensively on Unicast Superstitials, online ads that play like a 20 to 25 second TV spot. The ads have proved to be very effective.

Telecommunications, Telephone Communication, New Electronic Marketing, Telecommunications industry, Nextel Communications Inc., NXTL, Unicast Co.

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Scholastic taps Crossbow to bolster subscriptions

Article Abstract:

Children's book publisher Scholastic Inc. has chosen the Crossbow Group to help Scholastic gain new subscribers.

Media Planning/Goals, Book Publishers, Books, Book Printing & Publishing, Publishing industry, Scholastic Corp., SCHL, Crossbow Group

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