BMG names SmartTalk for automated telephony
Article Abstract:
BMG Music Service has appointed multichanel messaging service SmartTalk Inc to manage the automated telephone component of BMG's new direct marketing campaign. The campaign provides an opportunity to BMG Music Service members to get three free CDs for the purchase of one. The automated telephony option provides a quicker and less expensive alternative to the previous method employed by BMG Music Service which used live operators to call and extend the offer.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Ecora names Wallwork & Curry
Article Abstract:
Portsmouth, NH-based Ecora Corp has chosen Wallwork and Curry of Boston, MA, as its agency of record on a $3.5-million account. Wallwork and Curry is tasked with creating and placing direct response, print ad online marketing for Ecora. Ecora is a software maker that developed the Documentor line of products for information technology managers, consultants and systems integrators that automatically document IT systems. The campaign targets consultants, systems integrators and IT managers at financial service, government and healthcare organizations.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Service Experts names Vickers & Benson
Article Abstract:
Service Experts Inc, a retail heating, air conditioning and ventilation service company, has chosen Vickers and Benson Direct and Interactive as its agency of record. The agency is charged with managing direct respnse marketing for Service Experts and its 150 service centers dotting the US. The deal will extend Vickers' relationship with Service Experts which started in 1999. Vickers will launch direct mail campaigns for Service Experts later in 2001.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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