Bombay's spring catalog reflects growing product line
Article Abstract:
The Bombay Co has already mailed its Bombay Hotel 2001 catalog to more than 1 million consumers culled from its in-house data list. The catalog features the hotel theme that evokes of hotel living, offering consumers scented candles or floral arrangements that are usually found in five-star hotels. The catalog highlights more than 200 items, with each page showing photographs of furniture and accessories. For instances, on pages 6 and 7 are shown the latest version of Bombay's Fitzgerald seating arrangement.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Accessory sales take off with niche catalog
Article Abstract:
Victorian Heart Co registered a 100% increase in accessory sales after launching the first in a series of niche catalogs. The company mailed 20,000 copies of the Lasting Impressions Collection catalog, which highlights its line of luxury quilts. The most popular item in the catalog was the Constance throw and fitted pillow, which sold a total of 530 pillows in a little more than a month. The catalog showcases more than 100 items, with four to six pictures per page.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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BTB cataloger's prospecting effort gets a lift from SIC codes
Article Abstract:
Eagle Equipment is mailing 750,000 catalogs, including 525,000 that would be sent to prospects. The 32-page catalog features 150 items with prices ranging from $99 for an oil drain to more than $20,000 for a wheel alignment lift and a rolling air jack. The company will offer free shipping and will give $100 rebates for purchases worth $2,000 or more. Eagle Equipment is using iMarket's MarketPlace 6.2 CD, which contains 12 million companies classified by SIC codes.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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