Jazz Store catalog rides wave of interest from PBS documentary
Article Abstract:
Carbite Gold announced its plan to launch a mix of direct response television (DRTV) advertisements for its new putter and wedge line in early Mar 2001. The DRTV camapign, which is produced and scripted by Caudill and Associates, includes a long-form informercial and 30- and 60- seconds spots to promote the company's CAP Series Putters and the Polar Balanced Wedge series.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Mailings up, response rates down for credit cards
Article Abstract:
As many as 3.54 billion direct-mail pieces were sent by credit card issuers in 2000, but response rates have sunk to an all-time low of 0.6%, according to the Mail Monitor. Stand-alone direct mail was used most frequently for new account solicitations, accounting for 68% of all card applications. Financial statement inserts accounted for 9%, retail take- one brochures another 9% and 5% for online. Mailbox clutter and high penetration rates were cited as reasons for the low response rates.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Reebok takes first step into DRTV
Article Abstract:
Reebok Internatioal Ltd is scheduled to launch its first long-form infomercial in Apr 2001 for the Reebok Core Board, a stationary muscle- training platform. The 28-minute infomercial will demonstrate the system, including workout regimens, user testimonials, before-and-after photos and explanations of how the system functions. The infomercial will also feature a variety of sports, fitness and entertainment celebrities.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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