BTB requires new models, strategies

Article Abstract:

Purchase collaboration, purchase scale and purchase time are the three variables that differentiate the online buying process of the business-to- business (BTB) sector from the business-to-consumer (BTC) side. BTB purchasing is usually done by a committee, consisting of interdepartmental buying teams. The amount of time spent before a purchase is made is longer in the BTB category than in the BTC segment. The amount of BTB purchases, in terms of dollar value, are also higher than in BTC purchases.

On-Line Information Services, Videotex & Teletext Svcs NEC, Internet services, Online information services

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Your SEM program worked-now what?

Article Abstract:

The need for internet marketers to build good relations with customers, to lengthen the sale cycles and help them make decisions while buying products, is discussed.

Practice, Customer loyalty, Marketing executives, Customer relations, Internet marketing

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The buyers are in control so stay tuned

Article Abstract:

Guidelines for online shopping sites in order to provide quality search results for end users are presented.

Services information, Services, Electronic commerce, E-commerce, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Web portal, Web portals, Text search and retrieval software

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