Basil Street takes high road on pricing

Article Abstract:

The Basil Street gallery lowered its catalog prices, which framed art, furniture, wall decor, and statuary and art reproductions. The focus is on improving response rate and five percent increase is reported by Martinez.

Catalogs, CD-ROM catalog, Catalogues

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Competing in today's ever changing market

Article Abstract:

The need for marketers to use mailing lists in order to meet the challenges of needs of today's ever-changing market and help gain new clients is discussed.

Forecasts, trends, outlooks, Usage, Forecasts and trends, Market trend/market analysis, Client development, Mailing lists

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Strategies for dmers in a tight paper market

Article Abstract:

Strategies that should be followed by direct marketers to improve sale in current paper rate market are presented.

Management dynamics, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Catalog and mail-order houses, Management, Mail-order industry, Mail order business, Company business management, Printing papers

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