Brann Richmond allies with Screen4me

Article Abstract:

Richmond, VA-based Brann Worldwide has partnered with permission-marketing company Screen4me Corp to launch tools for direct marketers. Under the deal, Brann's office will offer Screen4me's products to clints for high- response-rate campaigns using both direct mail and e-mail. The campaigns will include tolls for customized marketing lists, campaign analysis and real-time feedback. The partnership would allow companies to from better relationships with their consumers and help direct marketeres run campaigns with greater efficiency.

Strategic alliances, Direct Marketing Services, Brann Worldwide

---

Deregulation fuels energy mailer in NJ

Article Abstract:

The electrical energy for large commercial users in New Jersey was deregulated for years. The power supplier Select Energy Inc. used a direct mail campaign, where they informed prospects about the unpredictable energy costs.

ELECTRONIC & OTHER ELECTRIC EQUIPMENT, Marketing procedures, New Jersey, Electrical equipment and supplies industry, Electric equipment industry, Marketing, Company marketing practices, Select Energy Inc.

---

KFC tests check, coupon combo mailer

Article Abstract:

Yum Brand's KFC restaurant chain used Tribune Direct Marketing's Check Tracker system in a unique way to collect customer response data. It sent 250,000 mail pieces to a prospect list rented from compilers.

Restaurants & Food Service, Food Services and Drinking Places, Advertising, Services information, Advertising Activity, Service industry machinery, not elsewhere classified, Evaluation, Services, Restaurant industry, Customer service, KFC Corp., Support services

Similar abstracts:

• Abstracts: ICraveTV continues to defy NFL with football feeds. Service lowers cost of oversized mailings. Omnicom acquires Web marketing service
• Abstracts: Utility deregulation powers campaign Study: reform will save mailers millions. Mailers Thumb a Ride With State DMV Renewals
• Abstracts: Clients switch on. Medicine man. Don't buy Beta
• Abstracts: Steady drop in boating fatalities is no accident. Grow-boating' II: can better ending be scripted? Boating to have a voice in Lake Ontario ruling
• Abstracts: Studies in pastel. Students angry over delayed building. Centre of excellence

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.